Norwegian Cruise Line Holdings aims to significantly expand its market share in the cruise industry.
- CEO Harry Sommer plans to triple the company’s size, envisioning a thriving future in the cruise sector.
- The introduction of the Prima class ship Norwegian Aqua marks a pivotal step in their growth strategy.
- Sommer emphasises the potential for cruise travel, viewing it as an underutilised segment.
- Commitment to trade partners remains strong as NCLH aims for broader industry collaboration.
Norwegian Cruise Line Holdings has set its sights on a remarkable expansion within the cruise industry. CEO Harry Sommer revealed plans to triple the company’s size, expressing an optimistic outlook for the future of cruising. Speaking at a dinner with travel agents in Venice, Sommer highlighted the firm’s aggressive growth strategy.
The upcoming launch of the Norwegian Aqua, a Prima class vessel scheduled for spring 2025, is central to these plans. Sommer’s announcement underscores the company’s determination to lead with innovation and expand its fleet significantly, with 13 new ships on order across the brand.
Sommer emphasised the huge potential within the cruise sector, which currently accounts for 2% of global vacations, suggesting that a substantial growth opportunity exists. “The potential for growth is unlimited“, he stated, indicating NCLH’s ambition to increase market presence.
In addition to fleet expansion, the company remains deeply committed to working alongside trade partners. Sommer assured agents that NCLH is a “partner you can grow with“, signalling robust support and collaboration to enhance the cruise trade collectively.
Norwegian Cruise Line Holdings is poised for a bright future, driven by strong growth ambitions and an unwavering commitment to its trade partners.
