Ultimate Finance bolsters its Northern team, appointing Sarah Harrison and Steve Armstrong.
- Harrison steps in as regional director in the North West, enhancing local business support.
- Armstrong takes the role of underwriter, offering expertise in asset-based lending.
- Michael Beer, the new sales director for the North, focuses on strengthening the team.
- Company reports record growth with 44% increase in new business in H1; recruitment drives continue.
Ultimate Finance has strategically strengthened its Northern operations with two excellent appointments, adding depth to their experienced team. Sarah Harrison joins as the regional director for the North West, a move aimed at enhancing support for businesses in the area. Her appointment reflects Ultimate Finance’s commitment to providing local businesses with accessible asset-based lending solutions, leveraging her expertise to drive regional economic growth.
Steve Armstrong has been designated as an underwriter for the Northern region. His role is crucial in assessing and approving asset-based lending solutions tailored to the needs of small and medium businesses. Armstrong’s experience is expected to bring new insights and efficiency to the company’s operations, thereby improving service delivery in the area.
Michael Beer, promoted earlier to sales director for the North, is actively involved in evolving the company’s presence in the region. Beer noted the vibrant business finance community in the North and emphasised the importance of understanding the needs of introducers and clients. He stated that their regional service model is designed to deliver exceptional customer service, aiming to foster strong client relationships.
Beer further highlighted the company’s impressive performance in the first half of the year, marked by a 44% rise in new business, the highest for any half-year period. This growth underlines the effectiveness of Ultimate Finance’s regional strategies and the newly invigorated team’s role in this success. He also mentioned ongoing recruitment efforts in the North West, Yorkshire, and Scotland, as part of the company’s strategy to expand its regional influence and continue its growth trajectory.
Ultimate Finance’s strategic hires fortify its Northern team, driving regional growth and expanding business influence.
