The JG Travel Group has launched an eight-week incentive offering travel agents the chance to win flights to see the Northern Lights.
- Running until February 25, the promotion encourages agents to boost sales for the Just Go! Holidays and National Holidays brands.
- Each booking made by agents enters a draw for a ‘golden ticket’ – a pair of tickets for a Northern Lights flight experience.
- Winners will enjoy a flight guided by expert astronomer Pete Lawrence, promising a stellar viewing opportunity away from light pollution.
- The incentive underscores an innovative push to engage travel agents with unique and unforgettable experiences.
In an effort to invigorate the travel industry at the beginning of the year, JG Travel Group has introduced a compelling incentive that runs for eight weeks, aimed at travel agents. The initiative is focused on encouraging sales for the group’s brands, Just Go! Holidays and National Holidays. Every booking made by agents within this period is automatically entered into a weekly draw, giving agents an opportunity to win a prize that is both unique and memorable.
The promotion, which culminates on February 25, offers a ‘golden ticket’ to winning agents each week. This ticket can be redeemed for two seats on one of the group’s Northern Lights flight experiences, slated for 2024. These flights depart from various regional airports, making them accessible for many. The strategy is clear: incentivise agents through exclusive experiences to bolster brand promotion.
Winning agents receive email notifications with details about their wins, including departure airports and date options, which adds to the excitement and anticipation surrounding the initiative. The Northern Lights flight experiences are particularly attractive, as they promise not only a breathtaking view of the Aurora Borealis but also an enlightening educational experience.
Guided by the expertise of Pete Lawrence, a renowned astronomer featured on the BBC’s Sky At Night programme, each flight adventure is designed to maximise the chances of witnessing this natural wonder. By taking passengers above the clouds, the flights provide an unobstructed view away from localised weather conditions and light pollution, enhancing the probability of a successful Northern Lights sighting.
The JG Travel Group’s initiative offers a unique opportunity for agents to enhance their sales while potentially winning an extraordinary experience.
