A major fundraising campaign is underway to save the Salford Lads’ and Girls’ Club, a historic institution facing closure.
- Media companies across the North West have united, donating billboard and advertising space to help raise £250,000.
- The campaign features more than 140 billboards and digital sites, with high-profile support and exposure from various media outlets.
- A socially impactful film aired during Coronation Street adds to the campaign’s momentum, highlighting the club’s cultural value.
- Support from musicians and celebrities further drives awareness, with events planned to bolster fundraising efforts.
The North West media community has mounted an ambitious campaign to support the Salford Lads’ and Girls’ Club, which has been integral to the cultural fabric of Salford since its founding in 1904. The club, facing imminent closure, has a target to raise £250,000 by November’s end to continue its operations.
Prominent media companies have generously donated advertising space, with over 140 billboards and digital sites across Greater Manchester spreading the message: “Don’t let the lights go out.” These efforts ensure widespread visibility for the campaign.
In a striking demonstration of community support, media outlets such as Spotify, Blis, LadBible, HOME, and Global have contributed advertising space, while ITV’s free peak time slot during Coronation Street broadcasted a moving social film about the club.
The Salford Lads’ and Girls’ Club, a cornerstone of music history, has garnered support from musicians and other notable figures. The Manchester Arndale Centre joined the campaign by turning off its festive lights for one evening to raise awareness.
Public figures, including former members and volunteers, are featured in campaign efforts, which also include local events such as Manchester Music Exhibition and the Brudenell Record Fair, aimed at engaging the community and enhancing fundraising initiatives.
The united efforts across media platforms symbolise an inspiring community commitment to safeguarding a significant cultural legacy.
