Nixon Hire has undergone a significant transformation, marking its second strategic shift in recent years.
- The company has moved away from mobile plant operations, focusing instead on site services with a sustainable approach.
- A shift to cross-hire for machinery needs has allowed Nixon Hire to streamline its operations across various regions.
- The appointment of new key personnel aims to strengthen its modular buildings and renewable power divisions.
- Nixon Hire’s significant financial investments underline its commitment to long-term growth and innovation.
Nixon Hire has strategically pivoted from its traditional mobile plant operations towards a focus on site services. This includes the provision of mobile offices, toilets, lighting, and power solutions, with an emphasis on renewable energy. This transition follows the sale of their mobile machinery from all satellite depots except those in Newcastle and Stockton, adopting a cross-hire model instead. This shift marks a significant change in their business operations, aligning with current sustainability trends.
A noteworthy development in this transition is Nixon Hire’s reliance on cross-hire to fulfil its machinery needs since July, after the disposal of its large plant fleet in the northeast. Chief Executive Graham Nixon has clarified that this move does not signify a complete withdrawal from large plant operations, but rather a strategic refocus. The company’s new direction is not perceived as a reduction of services in the northeast, but rather as an adaptation to meet evolving customer demands more sustainably.
The company’s evolution is further supported by the appointment of experienced industry professionals to spearhead its growth in specific divisions. Brian Cornett, former UK operations director at Cross Rental Services, has stepped into the newly created role of chief operating officer. Concurrently, Andrew Shaw and Simon Gibbs have taken on pivotal roles in the modular buildings and renewable power divisions, respectively, bringing with them a wealth of expertise from their previous engagements.
Investment in infrastructure is a cornerstone of Nixon Hire’s strategic plan. The company has allocated £4 million this year to its modular buildings division and plans further annual investments of £5 million. This financial commitment is mirrored in its renewable power division, which has expanded its fleet with eco-friendly technologies such as solar hybrid generators and battery storage units. These initiatives underscore Nixon Hire’s dedication to sustainability and innovation.
Reflecting on the company’s trajectory, Graham Nixon emphasises the importance of customer-centricity and adaptability, noting that their success has been built on bold and ambitious decision-making. The company’s strategic transformations are designed to reinforce its national growth aspirations, leveraging innovative site equipment valued by customers and enhancing technical expertise.
Nixon Hire’s strategic evolution represents a forward-thinking approach to sustainable site services, reflecting its commitment to innovation and customer satisfaction.
