Nicola Cox steps into her new role as head of trade sales at Star Clippers, signalling a notable shift within the cruise line. The move reflects her expansive experience and dedication to the company.
- With 34 years in the travel industry and six years at Star Clippers, Cox is poised for success.
- Her predecessor, Danielle Bates, moves to Fred Holidays as UK head of sales.
- Cox aims to introduce fresh ideas and strengthen existing trade relationships.
- Star Clippers sees this promotion as a way to further elevate their agent connections.
In a notable leadership shift, Star Clippers has appointed Nicola Cox as the new head of trade sales, effective from October 14. Cox, who previously served as a key account manager, brings with her a robust background of 34 years in the travel industry, six of which were dedicated to furthering the interests of Star Clippers. Her extensive experience is expected to fuel the company’s next phase of growth within the niche cruising sector.
Previously held by Danielle Bates, the position of head of trade sales will now have Cox at the helm. Bates is transitioning to Fred Holidays to assume the role of UK head of sales for Lindblad Expeditions. This change marks a significant move within the industry’s sales leadership landscape.
Cox expressed her enthusiasm for the role, stating, “There has never been a more exciting time to represent a brand in the niche cruising sector, and as a team we are committed to ensuring the trade is educated on our unique product.” Her promotion is not just a testament to her unwavering dedication and strategic acumen but also an opportunity for her to implement new initiatives that promise to amplify trade relationships and business partnerships.
Fay McCormack, general manager of Star Clippers’ UK GSA, praised Cox’s appointment. Highlighting her contributions, McCormack stated that Cox has been an integral, committed, and highly motivated member of the team. Under Cox’s leadership as a key account manager, the firm’s trade business relationships have already reached new heights, and this latest promotion stands to further enhance those vital connections.
With ongoing developments, it is evident that Nicola Cox’s new role is set to bring a dynamic and forward-thinking approach to trade sales. The concerted effort to bolster agent relationships is poised to open new doors and opportunities, positioning Star Clippers for further success in the sector.
Nicola Cox’s promotion underscores her capability and promise in advancing Star Clippers’ trade relations.
