Nicky Bird has been appointed as the business development manager for Premier Holidays, covering the south of England, marking a significant career transition.
- Premier Holidays has welcomed Nicky Bird, who brings extensive industry experience, to strengthen its team.
- Karen Milward will depart from Premier Holidays at the end of April, transitioning to a new role with the Globus group.
- Bird’s experience includes senior roles in notable companies such as Tui, Hays Travel, and Cunard Cruise Line.
- Debbie Goffin of Premier Holidays praises Bird’s contributions and anticipates her positive impact on the company.
In a strategic move, Premier Holidays has appointed Nicky Bird as the new business development manager for the southern region. Bird, who commenced her role this week, brings a depth of experience from her previous position as the national trade manager at Red Sea Holidays, which she held for under a year. Her appointment follows the impending departure of Karen Milward, who is set to join the Globus group, including brands such as Avalon Waterways and Cosmos Tours.
Bird’s professional journey is marked by substantial roles in well-known travel companies including Tui, Hays Travel, and Cunard Cruise Line. Premier Holidays has highlighted Bird’s wealth of experience in the sector, underscoring her ‘stellar reputation’ and the ‘valuable insights and skills’ she brings to her new role. This decision aligns with Premier Holidays’ aim to bolster its development arm amidst a competitive travel market.
Debbie Goffin, the sales and marketing director at Premier Holidays, expressed enthusiasm about Bird’s integration into the team. Goffin emphasised Bird’s ‘proven track record in business development’ and her fervour for the travel industry, portraying her as a valuable asset whose expertise is expected to play a pivotal role in driving the company’s success. Goffin further added that Bird’s dedication to the industry makes her a key contributor to the firm’s future endeavours.
While Bird embarks on her new journey, Milward’s contributions to Premier Holidays have not gone unnoticed. As she transitions to her role at Globus, Premier Holidays has extended its gratitude for her exemplary service, noting her as an ‘outstanding ambassador’ for the company. This change in personnel underscores a period of dynamic transition within Premier Holidays, reflecting both challenges and opportunities as they position themselves for future growth. The company remains optimistic about leveraging these changes to enhance its strategic market positioning.
Nicky Bird’s appointment marks a pivotal moment for Premier Holidays as it navigates a competitive travel landscape.
