Nicko Cruises is strengthening its foothold in the UK market through strategic initiatives and collaborations.
- The introduction of all-inclusive packages aims to attract a broader audience.
- Participation in key industry events showcases Nicko Cruises’ commitment to growth.
- A comprehensive agent support system, including a new selling guide, facilitates easier promotion.
- Plans for a river cruise training academy underscore the focus on education for trade partners.
In a strategic move to capture the UK market, Nicko Cruises has partnered with Light Blue Travel to introduce its offerings to a new audience. Despite the setbacks faced due to the pandemic, efforts have resumed with renewed vigour since September 2021. The company has identified its unique selling proposition by offering all-inclusive packages, which encompass transport, gratuities, excursions, and meals, bringing convenience and added value to customers.
The collaboration with Light Blue Travel facilitates agents to garner up to 15% commission on these packages, underlining a mutually beneficial arrangement. All packages are comprehensively bonded under Light Blue’s ATOL and ABTA licenses, ensuring security and trust, crucial elements in the travel industry today. The affiliation with CLIA and active participation in their promotional activities, such as workshops and webinars, have further cemented Nicko Cruises’ reputation in the industry.
The launch of the new selling guide is a notable step towards empowering travel agents. Available in both print and digital formats, this guide serves as a pivotal tool for agents to effectively promote Nicko Cruises. It provides access to a plethora of resources including images, videos, deck plans, and more, all designed to bolster marketing efforts.
In a significant showcase of its offerings, one of Nicko’s latest ships, Nicko Vision, was prominently featured during the 2023 RiverView conference in Vienna. This event not only highlighted Nicko’s fleet capabilities but also engaged over 400 delegates through ship visits and a dinner event, illustrating the company’s dedication to immersive industry engagement.
Moreover, the impending launch of the river cruise training academy stands as a testament to Nicko Cruises’ commitment to education and growth. This initiative will provide trade partners with essential training modules, enabling them to enhance their knowledge and skill sets. The training will culminate in certification, marking a substantial investment in the professional development of their partners.
Nicko Cruises is poised for substantial growth in the UK market through strategic collaborations and comprehensive industry engagement.
