A new advertising campaign focuses on promoting Newmarket Holidays’ latest escorted tours.
- The campaign features a 30-second TV advert showcasing iconic global destinations.
- The advert encourages consumers to seek unique travel experiences through local agents.
- The new brochure offers 120 tours, including 12 new exciting options.
- New tours feature destinations across Croatia, Africa, Uzbekistan, and more.
A bold move by Newmarket Holidays introduces a nationwide TV advertising campaign designed to captivate potential travellers by showcasing the allure of their latest escorted tours. The 30-second advertisement, crafted by the company’s in-house team, strategically beckons consumers to explore new destinations and embark on a different style of holiday, inviting them to connect with their trusted local travel agents.
The visually striking advert takes viewers on a journey through some of the most breathtaking landmarks across the globe, including the ancient ruins of Pompeii, the awe-inspiring Grand Canyon, the elegant Plaza de Espana, the historic site of Petra, and the picturesque cityscape of Dubrovnik. Each scene is carefully chosen to ignite wanderlust and a desire for exploration, aligning perfectly with the promotional drive to showcase the diversity of Newmarket Holidays’ offerings.
Central to the campaign is the company’s new brochure for the 2024-26 travel seasons, which boasts over 120 meticulously curated tours. Among these, 12 exciting additions stand out, including adventures in the Adriatic Balkans, Baltic cities, the culturally rich landscape of Uzbekistan, captivating African safaris, and a specialised Indian tour crafted particularly for solo travellers. These tours are poised to offer clients a robust array of options to satisfy varied travel aspirations.
An innovative addition to the brochure is the Premier Collection, which includes exclusive small-group tours aimed at providing a more intimate and high-end travel experience. Throughout the summer, an enticing early booking discount of 15% is available, encouraging prompt bookings ahead of the busy travel season. This tactical offer is set to enhance engagement from both consumers and travel agents alike.
Richard Forde, Head of Trade Sales and Partnerships, expressed the strategic timing of the campaign amidst a packed summer calendar laden with major sporting events. He highlighted the fresh array of tours, the introduction of new destinations, and the premium small-group options as significant narratives to inspire travellers. Forde is optimistic that the compelling advertisement and attractive booking incentives will assist travel agents in capitalising on the summer’s peak travel moments.
This forward-thinking campaign aims to connect travellers with intriguing experiences, supported by the compelling TV advert and extensive tour options.
