The experts at The Gold Bullion Company have conducted a survey exploring public awareness and engagement with gold investments. They asked 2,000 people in the UK about their familiarity with gold opportunities, the types of gold items they’ve invested in, and their other investment ventures.
To view the full study visit here – https://www.thegoldbullion.co.uk/gold-investment-awareness/
When the respondents were asked which type of gold product they had invested in (if any), it was revealed that women were more likely than men to invest in gold exchange-traded funds.
| Which type of gold product have you invested in, if any? | |||
| Female | Male | Transgender | |
| Gold bars | 8.1% | 14.4% | 0.0% |
| Gold exchange-traded funds (ETFs) | 19.9% | 14.6% | 0.0% |
| Gold exchange-traded commodities (ETCs) | 9.1% | 10.0% | 0.0% |
| Gold coins | 10.1% | 17.3% | 0.0% |
| Gold mining stocks | 3.0% | 8.4% | 0.0% |
| Gold Jewellery | 21.3% | 18.8% | 0.0% |
| I haven’t invested in gold | 47.4% | 49.3% | 100.0% |
| Other (please specify) | 0.1% | 0.4% | 0.0% |
While nearly half of both genders haven’t invested in gold (47.4% for women, 49.3% for men), those who have, show distinct patterns.
Men are more likely to invest in physical gold products like gold bars (14.4%) and gold coins (17.3%), compared to 8.1% and 10.1% of women, respectively. Men are also more likely to invest in gold mining stocks, with 8.4% participation compared to 3.0% of women.
On the other hand, women tend to favour gold jewellery (21.3%) slightly more than men (18.8%) and are also more likely to invest in gold ETFs (19.9% vs. 14.6%).
The survey also revealed:
- Over 65s are most aware of gold investment but are least likely to invest.
- People in Liverpool are least likely to invest in gold.
- Jewellery is the most common gold investment across the UK.
- People in Scotland are the most likely to invest in real estate, while people in Northern Ireland are most likely to buy cryptocurrency.
