Simon Jeffries has been appointed director of Elegant Resorts’ new sports travel division.
- Jeffries brings nearly 30 years of experience in the travel industry to his new role.
- He previously held senior positions at various companies, including 11 years at Travel Counsellors.
- The new venture aims to integrate luxury travel with major sports events through Destination Sport.
- Elegant Resorts is set to combine expertise to deliver unparalleled luxury sports holidays.
Simon Jeffries, a seasoned professional with almost three decades of experience in the travel industry, has been named the director of a new sports travel division at Elegant Resorts. He has built his career working in product and commercial roles at several notable firms, including a significant tenure at Travel Counsellors, where he was instrumental in developing their in-house tour operating model.
Jeffries is poised to leverage his extensive expertise to create a new sports tour operator under the Elegant Resorts brand, in collaboration with Destination Sport, a fellow member of the Portman Travel Group. This partnership is expected to open the doors to new commercial opportunities and enable the creation of bespoke luxury sports travel packages.
According to Lisa Fitzell, managing director of Elegant Resorts, the collaboration with Destination Sport will allow the company to deliver exceptional luxury sports holidays by tapping into some of the most exhilarating sports fixtures worldwide. She expressed confidence in Jeffries’ ability to lead this venture and bring innovative solutions to the luxury sports travel sector.
Jeffries himself expressed enthusiasm for his new role, highlighting the unique integration of his passion for both sport and luxury travel. He is eager to start working with his colleagues across the group to establish a market-leading sports travel business that caters to discerning travellers seeking top-tier sports experiences.
With Simon Jeffries at the helm, Elegant Resorts is well-positioned to redefine luxury sports travel.
