Emma McClarkin is appointed as the new chair, succeeding Tom Jenkins.
- The Tourism Alliance sees significant leadership changes, impacting future strategies.
- Former MP Michael Dugher and Deborah Heather join the advisory council.
- McClarkin emphasises the tourism sector’s importance to the UK economy.
- Tourism represents 9% of the UK’s GDP with growth potential.
Emma McClarkin has taken the helm as the new chair of the Tourism Alliance, a pivotal trade association for the United Kingdom’s tourism sector. McClarkin steps into the role following the departure of Tom Jenkins, who previously served as the chief executive of the European Travel Association. Her appointment marks a significant change in leadership that could influence the future direction of the Alliance and its efforts to promote tourism in the UK.
In addition to McClarkin’s appointment, the Tourism Alliance is undergoing other leadership changes. Notably, Brigid Simmonds is stepping down as a director after serving two terms as chair. These shifts are indicative of a potentially new approach within the organisation, as it seeks to navigate the post-pandemic landscape and capitalise on emerging opportunities within the tourism industry.
Two notable additions to the Alliance’s advisory council include former MP Michael Dugher, currently chair of the Betting and Gaming Council, and Deborah Heather, the chief executive of Visit Isle of Man and chair of the Tourism Society. Their expertise is expected to provide fresh perspectives and guidance as the council works alongside McClarkin to advocate for the tourism sector.
McClarkin, reflecting on her new role, stressed the necessity of recognising the economic and social significance of tourism across governmental and parliamentary discussions. She stated, “Regardless of the outcome of the general election, there will be an important job for us to ensure that the economic and social importance of tourism is well understood across government and Parliament, and that policy decisions are taken to support our sector and allow it to deliver sustainable growth.” This highlights her commitment to ensuring tourism’s vital role in the nation’s prosperity is acknowledged and supported by future policies.
Executive director Richard Toomer echoed McClarkin’s sentiments, underscoring the potential for tourism to contribute further to the UK’s economic development. He remarked, “Tourism represents 9% of our GDP, and has potential to grow further with the right policy support. We stand ready to contribute to the next government’s strategy to grow the British economy.” Toomer’s comments reinforce the sector’s readiness to engage with government strategies aimed at enhancing economic growth through sustainable tourism initiatives.
The new leadership at the Tourism Alliance is poised to advocate strongly for the tourism sector’s recognition and support within government strategies.
