Newmarket Holidays introduces the Premier Collection with seven exclusive tours, three of which are brand new.
- Chief executive Niel Alobaidi highlights the expansion plans to grow the collection significantly within the next few years.
- The collection responds to consumer and agent demand for more luxurious, small-group travel experiences.
- Capacities for tour groups are capped at 24, featuring unique, luxury accommodations and itineraries.
- Director Verity Rice discusses the appeal for agents offering the Premier Collection’s exclusive travel experiences.
Newmarket Holidays has recently launched its Premier Collection, a curated selection of seven exclusive escorted tours. Notably, three of these tours are newly introduced for the 2025-2026 season. This initiative caters to the increasing interest from clients and travel agents for luxurious and premium holiday experiences that offer more personalisation and exclusivity.
In an ambitious expansion plan, chief executive Niel Alobaidi revealed intentions to increase the number of tours in the Premier Collection to 20 within the next three to four years. He stressed that the majority of these offerings would be new additions, positioning the company at the forefront of premium travel services.
Feedback from both agents and customers has underscored the demand for slower-paced, more indulgent travel options. Aligning with these preferences, the new collection places an emphasis on providing ample leisure time at destinations, centralised hotel locations, and manageable group sizes.
The tour groups, limited to a maximum of 24 participants, offer guests an intimate travel experience. Accommodations within the itinerary are distinct, featuring luxury and characterful settings that enhance the overall travel experience. Lighter-paced itineraries allow guests to immerse themselves more deeply in the local culture and attractions.
Exciting inclusions in the new tours consist of diverse options such as the majestic cities of Andalusia, breathtaking safari experiences in South Africa with an added beach stay in Mauritius, and enriching stays in historical or luxury hotels in the Iberian Peninsula.
According to director of product, purchasing, and operations, Verity Rice, these tours provide travel agents with a compelling proposition to attract clients looking for high-end, small-group tours. The handpicked accommodations and leisure-centric itineraries are specifically designed to captivate a broad audience.
Verity Rice further mentioned that the Premier Collection leverages boutique accommodations and a well-balanced itinerary to afford travellers an opportunity to explore local highlights with ease and comfort. The new collection is already available online and will be featured in the upcoming main brochure release in June.
The Premier Collection signifies a strategic move by Newmarket Holidays to redefine luxury travel by catering to sophisticated demands.
