New publications aim to attract young minds to tourism careers.
- Two children’s books backed by notable organizations promote tourism careers.
- Books target children aged 5 to 11 to mitigate industry staffing issues.
- Stories highlight the personal and professional growth from tourism roles.
- Initiative combines literature with research to emphasize essential life skills.
In a strategic initiative to address staffing shortages in the tourism sector, two new children’s books have been launched. These publications are aimed at engaging young minds, particularly those between the ages of five and eleven, to consider careers in tourism. Supported by the European Travel Commission (ETC) and the University of Surrey, these books are crafted to illuminate the exciting opportunities within the tourism industry.
The books, ‘Dee and Flee at the Theme Park’ by Julia Hubery and ‘Searchlight: The Rock’ by Ann Bryant, follow the adventures of characters in various tourism-related roles. Through these narratives, young readers are introduced to the exciting world of tourism and hospitality. The characters’ journeys highlight the development of critical life skills such as communication, teamwork, and problem-solving. These skills are crucial for personal and professional growth, making tourism roles enticing and rewarding.
The rationale behind these literary efforts stems from research indicating the often unfavourable perception of tourism jobs. Typically seen as offering low wages, long hours, and stressful environments, tourism roles are misunderstood. However, the ETC and University of Surrey’s project seeks to overhaul these misconceptions by showcasing the myriad benefits and skills acquired through tourism employment.
ETC Chief Operating Officer, Teodora Marinska, expressed enthusiasm for the project, underscoring the importance of a well-trained and satisfied workforce for the ongoing success of the tourism industry. She emphasised the necessity for skilled professionals as the industry navigates significant transitions, such as adopting greener and digital practices. Additionally, University of Surrey’s Senior Lecturer, Brigitte Stangl, emphasized the dual purpose of the books: to share the magic of the tourism industry while simultaneously highlighting the invaluable skills gained.
This initiative is underpinned by a research paper prepared by the ETC and the University of Surrey. The paper elaborates on the transferable skills tourism professionals gain, providing an academic backbone to the project. By drawing attention to the unsung roles within tourism, this project aims to inspire the next generation to pursue careers in this vital industry.
This initiative marks a forward-thinking step in redefining tourism careers for future generations.
