The British Army has unveiled its revamped website, developed alongside Cantarus.
- This launch marks a significant digital transformation initiative for the British Army, aimed at modernising its online presence.
- The collaboration focused on enhancing user experience, accessibility, and information dissemination.
- Cantarus applied a data-driven approach to deliver a platform that meets security and strategic needs.
- The updated site showcases improved navigation and interactive content, crucial for family support and recruitment.
The British Army, in partnership with Cantarus, has launched its modernised public-facing website. This venture is the outcome of a strategic collaboration that began last year, designed to enhance the Army’s digital footprint. The Manchester-based agency, Cantarus, collaborated with the Army to refine the website’s structure and features, presenting a progressive upgrade of the digital platform.
The website, serving as the Army’s primary online outlet, is integral to media operations, recruitment marketing, and providing essential information to families and personnel. In order to align with the Army’s evolving digital strategy and security needs, a move to a more recent, long-term supported version of the Umbraco CMS was executed. This adaptation underscores the Army’s commitment to maintaining an innovative and secure web environment.
Cantarus, renowned for its technical expertise, implemented a data-driven approach, optimising the website based on user research and feedback. This included the development of a programme to identify and address key issues and insights through analytics. Rob Helsby, Creative Director at Cantarus, highlighted the project’s guiding principles of modernity, excitement, and unity, which were pivotal in shaping the design and interactive aspects of the site. “It was an honour for us to take such a globally recognised brand and help drive them forward online,” Helsby remarked.
The revamped website needed to cater to diverse audiences, including military historians, soldiers’ families, and veterans. Enhancements included a streamlined navigation system and an engaging storytelling approach, supported by 3D objects and interactive tools. These elements were designed to create a memorable and immersive experience, as well as to effectively communicate the Army’s history and ongoing mission.
A noteworthy feature of the new platform is its compliance with the WCAG 2.2 AA accessibility standards, ensuring a broad reach and usability across different user groups. This compliance, coupled with modern page components and micro-animations, represents a significant step in aligning the website with the Army’s strategic goals. The update fortifies the website’s role in supporting recruitment, providing reliable information, and meeting the diverse needs of its audience.
The British Army’s partnership with Cantarus has successfully modernised its website, reflecting a commitment to innovation and user-focused digital strategy.
