Ambassador Cruise Line is introducing an exciting new incentive for travel agents involved in winter sailings bookings.
- The scheme begins today, offering agents uncapped £20 vouchers for bookings from key locations.
- Participating agents can double their voucher value when booking select itineraries to the Canary Islands.
- This initiative is part of Ambassador’s broader promotional effort running until mid-July.
- Strategies to encourage early winter bookings could attract more customers seeking sunny escapes.
Commencing today, Ambassador Cruise Line is launching a compelling incentive designed to motivate travel agents to focus on winter sailings. This initiative is set to provide agents with uncapped £20 Love2Shop vouchers for every booking made before 10 July, on any cabin class from Newcastle, Dundee, and London Tilbury.
In an interesting strategic twist, the value of these vouchers can be increased to £40 for agents who secure bookings specifically for the four itineraries heading to the Canary Islands. This move aims to boost bookings on these popular routes, particularly for travellers seeking sunnier destinations during the winter months.
Aligned with this new effort, Ambassador’s current summer sales campaign also remains in full swing until 10 July. This campaign allows agents to present customers with attractive offers, such as a ‘buy one, get one half’ offer for second passengers, as well as discounts on inclusive drinks packages.
As Nicola Harper, the head of distribution, points out, while summer is often the focus, it’s crucial now to target those longing for winter sunshine. Her statement implores agents to capitalise on this opportunity by preparing early, ensuring clients secure their desired sailings at competitive prices.
Ambassador’s strategic initiatives exemplify a concerted effort to bolster winter travel bookings while supporting partner agents through attractive incentives.
