Nesti, a startup focusing on AI video tools for sales, recently secured a £250,000 pre-seed investment.
- Founded in 2024, Nesti aims to enhance sales through AI-generated personalised video pitches.
- The funding round was led by SFC Capital, with contributions from existing clients.
- Nesti’s CEO highlights the rapid development and effectiveness of their technology in boosting sales.
- The market for AI in B2B video generation is gaining momentum, evidenced by significant investments in similar companies.
Nesti has emerged as a significant player in the realm of sales-oriented video generation using AI, recently securing £250,000 in pre-seed funding. Founded in 2024, the company recognised the substantial impact that personalisation in video pitches can have on outbound sales engagement. This insight has driven their development of an AI platform capable of producing numerous tailored video pitches from a single script, streamlining the outreach process for sales teams.
The investment, led by SFC Capital, is a testament to the innovation and potential seen in Nesti’s approach. Alongside SFC Capital, additional support came from angel investors within the existing client base, highlighting the confidence and belief in the product’s capability to transform traditional sales methods. Ed Stevenson, an investment executive at SFC Capital, expressed optimism about Nesti’s potential to dominate the AI video prospecting space and expand into new markets.
According to Morgan Edmondson, co-founder and CEO of Nesti, their technology not only modernises sales functions across various business sizes but also significantly enhances conversion rates through its generative AI video prospecting tools. Edmondson emphasises the swift implementation and results that clients have witnessed, underscoring the technology’s transformative nature. This development serves as a clear indicator of the growing appetite for such innovative solutions in the commercial sector.
The landscape of AI-driven video generation for business-to-business purposes is rapidly evolving, as demonstrated by the notable investment in Synthesia, a London-based company that recently achieved unicorn status with a £71.4 million funding round. This trend reflects a broader movement towards integrating AI technology into traditional business functions, signalling a burgeoning interest and investment in the field.
Nesti’s innovative approach and recent funding underscore the transformative potential of AI in the sales domain.
