Myprotein has entered a strategic partnership with Holland & Barrett, aiming to access a broader consumer base.
- The collaboration introduces 30 Myprotein products to both Holland & Barrett’s physical locations and online platform.
- Included in the lineup are five items from Myprotein’s exclusive Origins collection, comprising innovative supplement blends.
- This move follows a similar strategy where Myprotein launched its snack range in over 300 WHSmith stores earlier this year.
- THG Nutrition CEO Neil Mistry highlighted the significance of this partnership in their quest to lead the global health movement.
Myprotein has taken a strategic step to widen its customer base through a new retail partnership with Holland & Barrett. The sports nutrition brand, owned by THG Nutrition, unveiled a range of 30 products now available at the high street retailer’s outlets and on its website. This assortment features five exclusive items from the acclaimed Origins collection, further solidifying Myprotein’s presence in the competitive market.
Products available in this collaboration span various categories, including protein blends, creatine, clear whey isolate, pre-workout, and collagen powder. Notably, the offering also includes Myprotein’s newly launched snack items, catering to a diverse array of health and fitness needs.
THG Nutrition CEO Neil Mistry remarked on the significance of this collaboration, reflecting on the company’s impressive growth in the retail sector over the past year. “Our growth in the retail space over the past year has been extraordinary, and we’re thrilled to announce our partnership with a respected name like Holland & Barrett,” he stated. “This collaboration represents a significant milestone in our mission to become the world’s leading health movement.”
This partnership with Holland & Barrett is not Myprotein’s first venture into expanding retail distribution channels. Earlier this year, the brand introduced its snack range to more than 300 WHSmith stores. This consistent effort underscores Myprotein’s strategic intent to increase accessibility and visibility of its products across diverse retail platforms.
The partnership between Myprotein and Holland & Barrett marks a pivotal advancement in Myprotein’s strategic retail expansion.
