MSC Cruises launches a global campaign to promote ocean conservation.
- The campaign, ‘For a Greater Beauty’, spans over 30 countries.
- Various media channels, including TV and digital, showcase the campaign.
- Filming highlights the MSC World Europa, using eco-friendly LNG fuel.
- The cruise line aims for net-zero maritime emissions by 2050.
MSC Cruises has initiated a monumental campaign urging passengers worldwide to embrace greater responsibility toward the ocean and the broader environment. This ambitious project, named ‘For a Greater Beauty’, introduces a vision that stretches across more than 30 nations, redefining communal engagement with the oceans.
The campaign permeates diverse media platforms such as television, print, and digital formats, ensuring widespread visibility. It is a significant collaboration with Dentsu Creative Italy and renowned Australian director Kiku Ohe, promising a cinematic experience that encourages audiences to delve deeply into the world’s majestic destinations, both on land and at sea.
An integral part of this campaign was filmed aboard the MSC World Europa, a vanguard in the fleet for utilizing liquified natural gas (LNG) as a propulsion method. This move not only highlights innovation in eco-friendly technologies but also underlines MSC Cruises’ commitment to sustainable and responsible tourism.
The environmental objectives of this campaign are ambitious. MSC Cruises has publicly reiterated its commitment to achieving net-zero greenhouse gas emissions from its marine operations by the year 2050. This campaign serves as a testament to the line’s unwavering dedication to sustainability, offering a glimpse into the proactive measures being embraced to mitigate climate impact.
The MSC Cruises campaign exemplifies its dedication to environmental sustainability and ocean conservation.
