Fiona and Daniel Thomas embark on an exciting venture in the luxury cruise market with their new agency.
- Together, they have extensive experience as passengers, having indulged in over 170 cruises between them.
- Daniel’s deep-rooted passion for cruising is evident since his childhood, influencing their cruise-centric business model.
- Fraser Campbell Travel was conceived during the pandemic, aiming to deliver unparalleled customer experiences.
- The agency operates slowly but deliberately, with the ultimate goal of achieving the highest client satisfaction.
Fiona and Daniel Thomas have launched a new travel agency focusing on luxury cruises. They bring a wealth of personal experience, having collectively enjoyed over 170 cruises. Daniel, who began his cruising adventures at the age of four, has always been captivated by the maritime world. This early passion laid the groundwork for a business centred around luxury cruising experiences.
Daniel self-describes as a “self-confessed cruise nerd,” and has transitioned from enthusiast to industry professional. His career began with a part-time role at Carnival UK’s call centre, eventually leading to positions with major cruise lines like P&O Cruises, Cunard, and the Ritz Carlton Yacht Collection. The agency was born from his ambition to integrate his operational insights with superior passenger experiences.
The establishment of Fraser Campbell Travel, named after Daniel’s middle names, was inspired by the need to offer clients a seamless cruising experience from the moment they initiate contact. Daniel emphasises the importance of maintaining high service levels throughout the booking process, reflecting lessons learned from his roles in guest services.
To achieve a personalised service, Daniel has developed an extensive CRM system that supports detailed understanding of client needs. This system facilitates small but thoughtful gestures, enhancing the client’s overall experience. Moreover, they intend to introduce new members gradually to ensure they can provide a consistent, high-quality service, with Daniel stating that service quality is of paramount importance.
The Thomases aim for a net promoter score (NPS) of 100, indicating exceptional client approval, and have already observed a trend towards longer, celebration-oriented voyages. Partnerships with The Travel Network Group and the Travel Trust Association further cement their place within the community, providing support systems necessary for a growing travel agency.
Fraser Campbell Travel stands poised to redefine luxury cruising by embedding personal experience into client relationships.
