Morrisons’ beloved singing oven gloves have made a return for the 2024 Christmas advert, promising to bring festive joy.
- The 60-second advert, crafted by Leo Burnett, will debut on ITV’s Coronation Street and features singing oven gloves.
- Directed by Michael Gracey, viewers are taken through festive kitchens where the gloves bring cheer to family chefs.
- A choir of 26 Morrisons employees recorded the soundtrack, adding an authentic touch to the festive campaign.
- Morrisons aims to ease the pressure of hosting with a supportive Christmas range and the magical singing gloves.
Morrisons has reintroduced its delightful singing oven gloves for the 2024 Christmas season in a 60-second film by agency Leo Burnett. This festive advert is set to air during ITV’s Coronation Street, capturing the holiday spirit with oven gloves serenading family chefs nationwide.
Directed by Michael Gracey, renowned for his work on The Greatest Showman, the advertisement opens on a wintry evening with a Morrisons delivery van arriving at a home. Within, a singular oven glove captivates viewers by performing the opening lines of ‘Give a Little Love’ from Bugsy Malone, setting a whimsical and endearing tone.
As the narrative progresses, the audience is invited into various holiday kitchens where the animated gloves provide moral support and encouragement to hosts preparing festive feasts. The advert aims to convey a sense of camaraderie and joy, positioning the gloves as an embodiment of festive cheer.
Adding to the festive atmosphere, the soundtrack features a choir composed of 26 Morrisons employees, including staff from stores, manufacturing sites, and the support office. This initiative not only enriches the advert but also reinforces Morrisons’ connection with its workforce, highlighting their role in the seasonal celebration.
Alex Rogerson, the group customer and marketing officer, articulated Morrisons’ commitment to supporting holiday hosts, emphasising the balance of high-quality food offerings and a touch of enchanting entertainment through their singing oven gloves. This campaign remains consistent with Morrisons’ tradition of providing great value and taste, ensuring customers can host memorable gatherings.
Morrisons continues to blend innovation and tradition, bringing festive joy with its captivating Christmas advert featuring the return of the singing oven gloves.
