MMC Research has strategically expanded its operations to London to enhance its market reach.
- Alice Broomhall will spearhead the company’s initiatives from their new base.
- The London office aims to contribute £100k in revenue within a year.
- MMC values remote work but recognises the importance of a physical presence in London.
- Founder Natasha McDonough emphasises the benefits of collaboration from a central location.
MMC Research, a Sunderland-based market research and behavioural insights agency, has strategically opened its first office in London. This expansion is positioned to broaden the firm’s reach within key sectors such as private equity, SaaS, and pharmaceuticals.
Heading the London operations, Alice Broomhall, who joined the company in 2021, will play a pivotal role in developing client relationships and ensuring effective project delivery in the South East region. Her leadership is expected to bring a dynamic approach to expanding MMC’s influence in this competitive market.
The newly established London office is projected to drive an additional £100k in revenue over the next 12 months, illustrating the company’s commitment to growing its economic footprint in the capital. This financial target underscores the company’s ambition and confidence in its strategic direction.
Founder Natasha McDonough expressed her enthusiasm about this new venture, highlighting the logical step of formalising their presence in London, especially with a significant portion of their recent projects being based there. ‘It feels great to establish a base in my home city while continuing to expand MMC’s reach in London,’ McDonough stated, reflecting on the strategic importance of this move.
While MMC champions remote working and flexibility, establishing a formal office in London is seen as a crucial step to better serve their growing client base. It provides a collaborative space for founder Natasha, Alice Broomhall, and future recruits, thereby enhancing the firm’s operational capabilities and fostering a robust environment for innovation and collaboration.
This strategic move by MMC Research underscores its commitment to expanding its market presence and strengthening client collaboration from its new London office.
