Sunweb Group appoints Mieke De Schepper as the new chief executive from May 1, marking a new era for the company.
- De Schepper, formerly chief commercial officer at Trustpilot, brings extensive experience from renowned companies including Expedia Group and Amadeus.
- The transition follows Mattijs ten Brink’s departure, due to differing views on the company’s direction, with interim leadership by Lars Löfgren.
- David Kelly, chairman, praises De Schepper’s appointment as a significant move for Sunweb Group’s strategic development in the digital travel sphere.
- Sunweb’s market presence is set to strengthen owing to its adaptable business model and robust partner network across Europe.
The appointment of Mieke De Schepper as the new chief executive at Sunweb Group is poised to drive a fresh phase of growth for the Netherlands-based travel operator. Officially stepping into the role on May 1, De Schepper is anticipated to guide the company towards strengthening its position in the European travel market, reaffirming its strategic aspirations.
Having served as the chief commercial officer at Trustpilot, De Schepper’s background includes distinguished roles in Expedia Group and Amadeus, enhancing her credibility in the digital travel industry. Her extensive expertise is expected to complement Sunweb’s existing operational strategies, particularly given its asset-light business model, which enhances agility and adaptation to market fluctuations.
The transition to new leadership follows the departure of Mattijs ten Brink in July 2023, after a divergence in strategic vision with the board. During this interim period, leadership was collectively managed by Lars Löfgren, chairman, and managing director Jeroen de Swart.
David Kelly, chairman of Sunweb Group, emphasised the strategic importance of appointing De Schepper, noting her seasoned experience as a foundational asset in the company’s continuous digital transformation. Kelly remarked that this move reflects a significant advancement for Sunweb’s ambitions in reinforcing its market position and operational capacity.
Sunweb Group is noted for its strong market presence, operating across several European countries, including the Netherlands, Belgium, Denmark, Sweden, France, UK, and Germany. Its business model, which is described as asset-light, allows for quick adaptation to changing consumer preferences and a strong alignment with its partner network.
The strategic leadership of Mieke De Schepper offers Sunweb Group an opportunity to expand its influence in the European travel industry.
