Merlin Travel Group (MTG) has taken strategic steps to strengthen sales support for its agent members, marking a significant development following the launch of its tour operator and cruise division earlier this year.
- MTG has unveiled plans to enter the flight-only market, indicative of its expansive vision.
- The role of Ian Richardson, the Business Development Manager, has been extended to include responsibilities for MTG Holidays, a new tour operation.
- Janice Abbott-Black joins MTG as a sales support executive, bringing her considerable cruise industry expertise.
- These changes reflect MTG’s commitment to enhance its members’ capabilities and expand its market reach.
The Merlin Travel Group has initiated significant organisational developments aimed at bolstering the sales framework available to its agents. Following the introduction of its tour operator and cruise segment within the same year, these enhancements underline the group’s strategic intent to diversify its service offerings. With the recent announcement outlining plans to penetrate the flight-only sector, MTG continues to demonstrate its progressive market approach.
Ian Richardson, who has been instrumental in his capacity as the Business Development Manager for MTG Agents, witnesses an extension of his role. His new responsibilities now encompass the promotion of MTG Holidays, a venture targeting both existing members and affiliates of Protected Trust Services. This initiative aims to expand the consortium’s network of destination specialists, leveraging Richardson’s skills in recruitment and business growth to benefit member agents.
Further strengthening the sales support infrastructure, MTG has appointed Janice Abbott-Black as a sales support executive. Abbott-Black, previously associated with the Travel Village Group, brings a wealth of knowledge particularly in the cruise sector. Her role will provide dedicated support to MTG Agents and the specialised MTG Cruise division. The operations and product director, Garry Butcher, highlighted her crucial role in assisting the expansion of MTG’s homeworker member base and its cruise offerings.
Abbott-Black expressed her enthusiasm about joining MTG at such a pivotal time, highlighting her eagerness to assist both existing and new members with essential training and support. This addition aligns with MTG’s strategy to grow its team and improve service provisions. Garry Butcher further acknowledged the timing of this appointment as ideal, enhancing the group’s dynamic team.
These deliberate enhancements by MTG signal a robust commitment to innovate and expand within the travel industry.
