London designer Martine Rose unveils her much-anticipated first collection as guest creative director for Clarks, launched on 12 February.
The collection is available exclusively on MartineRose.com and at Selfridges’ Corner Store in London, before wider release on Clarks.com and selected stores from 16 February.
In May of last year, Clarks announced that Martine Rose would take the lead as guest creative director, bringing a fresh perspective to the brand’s iconic designs. Rose, a prominent figure in menswear, previewed the inaugural collection at her own label’s spring/summer 2024 show. Now, following an eager wait, the collection is accessible to Clarks’ aficionados and fashion enthusiasts alike.
Available in bold hues such as brazen pink, brown, and green snake-effect, along with classic oxblood and black, these shoes cater to a variety of stylistic preferences.
Rose articulates that the collection emphasises comfort and an ‘overblown feeling of softness’ that resonates with the intimate settings featured in the campaign.
The campaign utilises motifs of personal space, a recurring theme for Rose, to breakdown traditional hierarchies and foster an engaging connection with the audience.
The pricing strategy and distribution channels align with Clarks’ aim to balance mainstream appeal with an elevated design approach.
Rose states, ‘There’s something so unique about personal space… it breaks down hierarchy,’ highlighting the collection’s broader vision to connect emotionally and aesthetically.
This collaboration with Rose marks a significant new chapter for Clarks, posing a harmonious blend of tradition and modernity, appealing to both loyal customers and new audiences.
Martine Rose’s debut for Clarks seamlessly marries classic design with contemporary flair, creating a conversation between innovation and tradition.
This collection is a testament to Rose’s vision, offering both style and sustainability, and setting a new standard for future collaborations.
