Market Harborough Building Society has introduced the Doshi app to enhance financial literacy in the UK.
- The app aims to improve money management skills and financial mindfulness among its users.
- Doshi is part of MHBS’s broader effort to promote financial resilience and community support.
- The initiative aligns with MHBS’s Thrive! Agenda, which also contributes to local charities and housing.
- Doshi collaborates with financial organisations to provide engaging and practical financial education.
Market Harborough Building Society has launched an innovative app named Doshi, designed to boost financial literacy across the United Kingdom. This app is a strategic initiative to address the concerning statistic that around 23 million British adults exhibit low financial literacy, according to a survey by Opinium for Abrdn in June 2024. The objective is to equip individuals with the tools they need for effective money management, enhancing their financial wellbeing.
The Doshi app offers interactive lessons and tangible rewards, encouraging users to engage actively with their financial education. Users can set personal financial goals, such as saving for emergencies or alleviating financial stress, and earn points by completing lessons and maintaining regular app usage. These points can be redeemed for gift cards from popular retailers, making the learning process both educational and rewarding.
Part of the broader Thrive! Agenda by MHBS, the app launch is one of several initiatives aimed at fostering financial resilience and community support. The building society has also made significant charitable contributions, including a £150,000 donation to local food banks and homelessness charities, and a £2.2 million affordable housing programme to help families in Lutterworth and Market Harborough access secure housing.
MHBS has, moreover, reintroduced high street banking services through the OneBanx kiosk at its Market Harborough branch and provides free meeting spaces at its new head office. These efforts collectively signify MHBS’s commitment to supporting its community and encourage a financially literate population.
Iain Kirkpatrick, the CEO of MHBS, expressed pride in the launch, underscoring the institution’s dedication to enhancing financial wellbeing. He emphasised the importance of this tool in empowering the community against a backdrop of low financial literacy across the nation. “We are committed to making a positive difference for our members and ensuring our local community thrives,” Kirkpatrick asserted.
Daniel Rose, the founder of Doshi, reiterated this sentiment, highlighting Doshi’s mission to instil financial confidence among UK adults. He noted the initiative as a significant stride towards better financial education and mindfulness, particularly in the Market Harborough area. Described as the UK’s ‘Duolingo of Money’, the app leverages partnerships with over 15 financial organisations to provide robust financial education tools. Doshi is available for download on MHBS’s website via a QR code, accessible on both the App Store and Google Play Store.
The Doshi app signifies a proactive step by MHBS in promoting financial literacy and wellbeing across the UK.
