Marella Cruises introduces a new incentive for travel agents, offering them the unique chance to experience a Caribbean sailing.
- The initiative titled ‘Make it on Marella’ aims to engage agents with the Marella Explorer 2 cruise experience.
- Twenty-five spots are available, with twenty top-performing agents and five ‘wild card’ entries securing their place.
- The seven-night itinerary includes stops at prestigious locations including St Maarten and Antigua.
- Agents must submit bookings through Marella Cruises’ digital platform by December 31 to qualify.
Marella Cruises has launched an unprecedented opportunity for travel agents to experience one of its cruises first-hand through its ‘Make it on Marella’ incentive programme. This incentive is aimed at strengthening relationships with agents by offering them a direct experience of the Marella Explorer 2, an adults-only vessel known for its premium offerings. Agents have the chance to secure one of twenty-five places on a Caribbean cruise, departing from the new home port of La Romana, Dominican Republic. This initiative not only positions Marella Cruises at the forefront of agent engagement but also provides a strategic boost to its market presence.
The criteria for this enticing promotion are straightforward. The incentive plan will reward top performers, with the twenty agents who generate the highest bookings winning a place. Additionally, five ‘wild card’ spots are available, offering a lucky opportunity for agents to join without necessarily being top bookers. This strategic move ensures a breadth of agent participation, motivating a broader section of the agent community. The leaderboard system guides participants on their current standings, fostering healthy competition among the agents.
The cruise itinerary promises an enriching experience with a series of captivating stops at some of the Caribbean’s most iconic destinations. The journey includes calls at picturesque islands such as St Maarten, Dominica, Antigua, the British Virgin Islands, and Samana in the Dominican Republic. This range of destinations highlights the cruise line’s commitment to providing a varied and luxurious experience for its guests, a quality that agents can experience first-hand, enhancing their ability to sell such experiences to potential customers.
Marella Cruises’ commitment extends beyond the cruise itself, with a full-service package that covers flights, transfers, and all-inclusive onboard offerings. Such treatments allow the agents to fully immerse in the cruise experience, which is likely to lead to a more informed and engaging sales pitch in future bookings. Chris Hackney, Marella Cruises’ managing director, expressed excitement over the initiative, stating, “We are thrilled to be offering 25 incentive places aboard the Marella Explorer 2 in 2025.” Hackney emphasised the importance of this initiative in enabling agents to immerse themselves in Marella Cruises’ offerings while exploring the new Caribbean homeport of La Romana.
The programme has been strategically set to run from the present date until December 31, providing agents with ample time to achieve their booking targets and secure their place on this exclusive journey. By hosting representatives from Marella Cruises and offering an environment of premium service, the company looks to reinforce its brand perception among travel professionals.
This initiative presents a unique opportunity for agents to intimately engage with Marella Cruises, enhancing both product understanding and sales potential.
