A new online travel agent dedicated to river cruises has been launched in Manchester.
- Dan Roche, former head of performance marketing at On the Beach, spearheads this initiative.
- This travel service aims to enhance the customer booking experience with a focus on personalisation.
- The venture involves a dedicated team of six, with significant digital marketing and travel industry experience.
- Roche envisions a modern, customer-centric approach to river cruise bookings, enhancing every stage of the journey.
In a notable expansion of the travel industry, Dan Roche, previously affiliated with On the Beach, has introduced a new online travel agency in Manchester, exclusively focused on river cruises. The establishment of this agency, named Crui.se, marks an innovative shift towards enhancing the river cruise booking experience and is a part of the wider Hays Travel family.
Roche’s expertise in digital marketing, accumulated over 15 years, has uniquely positioned him to address the evolving needs of travellers. His past roles, including head of digital at We Buy Any Car, furnish him with the skills necessary to convey a premium and tailored experience in the digital travel market.
This new initiative currently employs a team of six, comprising a cruise consultant, two web developers, and three content writers. Collectively, they offer a rich tapestry of industry experience totalling 30 years, which will be pivotal in providing clients with informed and adept travel advice.
With aspirations to redefine customer service in the river cruise domain, Roche emphasises the agency’s commitment to a personalised customer journey. He asserts, “We want to make booking a trip of a lifetime an enjoyable experience and share the excitement of researching and planning the holiday.” This underscores a paramount objective to revolutionise the booking phase with an emphasis on personalised interaction and attentive service.
Further highlighting this forward-thinking approach, Roche notes the potential for a dynamic river cruise brand that aligns luxury and aspiration with the digital booking experience. Crui.se is designed to connect clients with cruise lines that best suit their preferences and budget, aiming to serve as a steadfast travel companion from the moment of booking until the journey’s completion.
The operational model of Crui.se promises a unique and engaging customer interaction, seeking feedback and content-sharing post-cruise to refine future offerings and engender an enriched travel experience. The agency’s mission thus extends beyond mere bookings, aspired to become an integral part of the traveller’s journey and create enduring relationships.
Dan Roche’s new venture signifies a transformative era in river cruise bookings, with a focus on innovation and customer engagement.
