The launch of Poundland’s new loyalty app has positioned it at the top of the download charts.
- Developed by mobile app specialists Apadmi, the app offers personalised deals and games.
- The app amassed over 500,000 sign-ups within days of its release.
- Successful trials led to the app’s nationwide rollout.
- Poundland and Apadmi collaborated to enhance the shopping experience through the app.
In a remarkable development within the digital commerce space, Poundland’s newly launched loyalty app, developed by Apadmi, quickly soared to become the top free download on both the Apple and Google Play stores. This impressive feat was achieved within just 24 hours of the app’s nationwide release.
The app, designed to enrich customer loyalty through a modern approach, integrates personalised offers, the unique Poundland Perks Points system, and engaging interactive games. These features have resonated with users, as evidenced by the app accumulating more than 500,000 sign-ups merely within the first few days post-launch.
Prior to its full release, the loyalty app underwent extensive testing over the past year, with initial phases conducted in regions like the Isle of Wight, Northern Ireland, and eventually Scotland. Such strategic testing ensured that the app was well-optimised for a broader audience, enabling a seamless transition to nationwide availability.
Tom Hill, Director of Digital at Poundland, underscored the app’s promising start. He remarked on how the app not only provides users with opportunities to save and earn but also transforms shopping into a more enjoyable and valuable experience, both in-store and online.
The partnership between Apadmi and Poundland has been pivotal in creating a mobile experience that aligns with customer expectations and business goals. Insight from user research indicated the app’s ability to significantly increase purchasing frequency, a testament to the effectiveness of incorporating gamification elements.
Emma Collins, Poundland’s Head of Digital Loyalty and Engagement, expressed her admiration for the high levels of user engagement driven by the app’s gamified components. She credited Apadmi’s expertise in mobile technology and innovative loyalty strategies for these remarkable results.
Apadmi’s ongoing role in app design, development, and optimisation remains vital. Keeley Lee, Client Services Director at Apadmi, expressed satisfaction with the positive impact observed from the collaborative project. The success of the Poundland Perks app signifies merely the commencement of an exciting journey for the involved teams.
The collaboration between Apadmi and Poundland marks a significant milestone in retail app innovation, setting a precedent for customer engagement.
