Manchester United and DHL have formally extended their strategic partnership until 2027, continuing a relationship that began in 2011.
- This extension is built upon a shared commitment to inspire positive change globally through their ‘United for One Goal’ campaign.
- The campaign aims to foster a more socially responsible world by recognising contributions from fans and local heroes.
- Those aligned with partnership values—sustainability, teamwork, performance, and efficiency—will be celebrated through a unique recognition programme.
- Key figures from both organisations have reiterated their shared values and ambitions to effect global community benefits.
Manchester United and DHL, who have been partners since 2011, have agreed to extend their working relationship until 2027. This collaboration aims to continue inspiring positive changes within global communities served by both organisations. Central to this renewed agreement is the development and continuation of their ‘United for One Goal’ campaign, which seeks to merge the influence of sport and business to promote social responsibility and sustainable practices.
The ‘United for One Goal’ campaign focuses on acknowledging and celebrating fans and local heroes who make significant differences within their communities. By recognising efforts in volunteering and grassroots initiatives, the programme aims to highlight those who exhibit values of sustainability, teamwork, high performance, and efficiency. Individuals who embody these values may receive rewards such as signed merchandise, game tickets, and the opportunity to play on the renowned Old Trafford pitch.
Omar Berrada, the CEO of Manchester United, expressed delight in continuing the longstanding relationship with DHL. According to him, the partnership, grounded in shared values, has enabled years of impactful work. ‘We are delighted to continue our longstanding relationship with DHL. We share many years of positive impactful work, and this will continue globally through ‘United for One Goal’,’ Berrada remarked. He emphasised the ambition to leverage their global influence to drive positive local community transformations.
Similarly, John Pearson, CEO of DHL Express, affirmed the strength of their partnership with Manchester United, which continues to grow by engaging, connecting, and inspiring a truly global fan base. Pearson stated, ‘The shared values of our partnership with Manchester United continue to go from strength to strength.’ He elaborated that, in its next phase, the partnership aims to combine the global reach of both brands to connect people and enrich lives while delivering a better world.
The partnership extension between Manchester United and DHL underscores a mutual determination to leverage their global reach for positive community impact until 2027.
