The cruise industry sees a significant initiative with the launch of a new campaign, offering enticing incentives for agents.
- The luxury travel operator introduces the largest cruise campaign of 2024 in collaboration with several renowned cruise lines.
- Agents are presented with ample support and marketing materials to boost cruise line sales.
- The chance to earn Harrods vouchers adds a compelling incentive for agents participating in this campaign.
- The initiative spans across first quarter, closing on March 31, with monthly rewards up for grabs.
If Only, a luxury travel operator, has announced the launch of its most extensive cruise campaign for 2024. The campaign, known as Beyond the Horizon, is a collaborative effort involving some of the most renowned names in the cruise industry. The operator has teamed up with high-profile cruise lines including Celebrity Cruises, Silversea Cruises, Seabourn, Regent Seven Seas Cruises, Holland America Line, Oceania Cruises, AE Expeditions, Ponant, Scenic Luxury Cruises & Tours, and Windstar.
In an effort to drive sales and engagement among travel agents, If Only is providing a wealth of resources. This includes the distribution of both digital and printed versions of a comprehensive 24-page cruise brochure, designed to facilitate the sales process and inform agents about the various cruise options available. By equipping agents with such resources, If Only aims to bolster their confidence and efficiency in promoting the cruises.
Further incentivising participation, the operator has introduced a series of prize draws, offering Harrods vouchers as rewards. This initiative is structured to cover the first three months of the year. To enter the January draw, agents must make bookings by January 31st; for February, the deadline is February 29th; and for March, bookings must be completed by March 31st. This incentive scheme not only motivates agents to boost their sales efforts but also adds an element of excitement and competition to the campaign.
The strategy employed by If Only showcases a forward-thinking approach to engagement, recognising the critical role of agents in the travel supply chain. By aligning such a substantial campaign with agent incentives, the operator leverages both traditional sales methods and innovative reward systems. The programme’s success could potentially shape future campaigns, setting a benchmark for engagement within the industry.
The cruise campaign is a testament to the strategic alignment of sales incentives with effective marketing to bolster the travel sector.
