Magari Tours has unveiled its 2025 tour offerings, marking a significant step as it becomes a member of Aito, the Specialist Travel Association. This development highlights the company’s focus on less-explored destinations in Italy, such as Lombardy and Tuscany, catering to travellers seeking unique experiences.
- The new tours concentrate on lesser-known destinations in Italy, emphasising authenticity and sustainability in their offerings.
- Operating exclusively through agents, Magari Tours limits group sizes to ensure a personalised experience, with a maximum of 19 participants per tour.
- The programme includes stays at hotels that prioritise culinary excellence and eco-friendly practices, providing tours mainly in spring and autumn.
- Aito’s plan to expand its membership underscores its commitment to enhancing the visibility of small-to-medium-sized travel businesses.
Magari Tours has announced its 2025 tour programme by joining Aito, the Specialist Travel Association. This strategy underlines their commitment to providing travel experiences in Italy’s less frequented but culturally rich regions, such as Lombardy and Tuscany. The company focuses on destinations that are often overshadowed by traditional itineraries, aiming to offer a refreshing alternative to mainstream travel experiences.
With an emphasis on authentic and sustainable tourism, the tours highlight immersive, fully escorted travel with no more than 19 participants. This approach guarantees a more intimate and tailored travel experience, allowing participants to fully engage with the cultural and natural beauty of their surroundings.
The programme selects accommodations that prioritise food quality, authenticity, and sustainability. Tours are scheduled mainly during spring and autumn, optimising the favourable climate and seasonal produce that regions like Umbria and Sicily offer. This timing not only enhances the travel experience but also supports sustainable tourism practices by avoiding the peak tourist seasons.
At the heart of this initiative is an effort to connect with agents, inviting them to engage with this innovative tour programme. Director of Sales and Product, Tony Flanagan, has expressed a strong desire to collaborate with agents through co-hosting customer events and providing product training. His remarks convey the positive response received from agents thus far, particularly since the initial programme launch and the subsequent membership with Aito.
The broader context of this development sees Aito’s strategic intent to grow its membership to 150 by 2026, reinforcing its support for small and medium-sized enterprises within the travel sector. Emma Taylor, Aito’s Head of Membership, expressed enthusiasm in welcoming Success Tours, the brand behind Magari Tours, into their fold, highlighting the alignment of their business ethos with Aito’s values.
Magari Tours’ new programme underlines a strategic push towards unique, sustainable travel experiences in Italy, aligned with Aito’s growth objectives.
