The ‘Passport to Paradise’ campaign offers travel agents a unique opportunity with enticing rewards and incentives.
- If Only presents 10 luxurious holiday stays as part of its new campaign, amplifying its investment in the New Year season.
- Agents can earn enhanced rewards through a dedicated scheme and participate in a prize draw by booking with partnering hotels.
- A comprehensive distribution plan includes a digital brochure and personalised delivery for top agents.
- Exciting marketing efforts include exclusive social media content and updated digital resources for travel agents.
The luxury operator, If Only, has rolled out its expansive ‘Passport to Paradise’ campaign, targeting the peak travel booking season with numerous enticing incentives for travel agents. Central to this campaign are 10 opulent holidays that agents and their families have the chance to win, alongside other rewards such as vouchers and fam trip spots. Agents are encouraged to engage by making bookings with participating hotels by March 31.
This promotional initiative sees If Only joining forces with over 80 luxury hotel partners worldwide, aiming to offer attractive deals and resources to travel agents. Through a strategic partnership, agents can bolster their earning potential with the My Loyalty Card scheme, which now features enhanced rewards for high-value bookings up to £1,000 in Love2shop returns per transaction.
The campaign is bolstered by the release of a new 76-page promotional brochure, intended to reach 200 elite agents in print form, while digital versions remain accessible online. The operator’s field sales team is set for an intensive distribution effort throughout January, ensuring that all affiliated agents receive the necessary promotional materials personally.
Marketing endeavours for the campaign are multi-faceted, leveraging social media platforms to maintain a strong presence and engage with agents regularly. Daily updates and offers are provided on the If Only Facebook page, with the Google Drive Campaign Hub serving as a repository for relevant materials and updates.
Gordon McCreadie, the general manager, noted the campaign as If Only’s largest New Year investment in terms of prizes and giveaways, expressing enthusiasm for the addition of European beach holidays among their offerings. The company’s commitment to reducing call wait times and maintaining service efficiency is evident from their recruitment of additional staff to handle the anticipated demand effectively.
This comprehensive approach aims to ensure If Only’s leading position in the peak travel market through strategic partnerships and enhanced agent engagement.
