The Luxe Collective has partnered with Outbloom for comprehensive media planning and digital consultancy.
- The decision follows a strategic organisational review aimed at enhancing media performance.
- Outbloom will oversee brand and performance media, focusing on driving digital growth.
- Luxe Collective co-founder praises Outbloom’s expertise in luxury fashion markets.
- Social Chain founder invests in Luxe Collective, highlighting its growing influence.
The Luxe Collective, known for its marketplace of pre-owned luxury fashion items, has engaged the services of Outbloom to manage its media planning and buying requirements, alongside utilising its digital consultancy. This decision emerged from a review initiated in July as part of an organisational restructuring and exploration of viable alternatives for optimising media management. By entrusting Outbloom with these responsibilities, Luxe Collective aims to refine its media strategies and drive comprehensive digital growth.
Outbloom’s responsibilities extend across brand and performance media, with a strategic emphasis on expanding new customer acquisition via Luxe Collective’s re-sell programme and direct-to-consumer offerings. The partnership seeks to leverage digital consultancy services to construct a robust full-funnel digital strategy, enhancing Luxe Collective’s market outreach and customer engagement.
Ben Gallaga, co-founder of Luxe Collective, articulated the company’s confidence in Outbloom’s strategic acumen, stating, “We were highly impressed with their strategic approach and understanding of our brand.” This endorsement underscores Outbloom’s proficiency in navigating the luxury fashion sector and resonates with Luxe Collective’s distinctive business model, which champions education and authenticity in pre-loved luxury fashion.
Luxe Collective, which boasts a substantial following exceeding 1.5 million, actively contributes to shifting perceptions about second-hand luxury goods. Their commitment to authenticity has facilitated the proliferation of luxury brands such as Louis Vuitton, Chanel, and Hermès within the pre-owned sector, backed by a 100% authenticity guarantee. This aligns with emerging trends that increasingly favour sustainability and value-driven consumption.
Outbloom co-founder, Mark Sansum, expressed enthusiasm about the collaboration, noting, “Partnering with an exciting and fast-growing brand like Luxe Collective is a fantastic win for Outbloom, perfectly aligned with our rich history in media management within luxury fashion and pre-loved markets.” This sentiment reflects the synergistic potential of their collaboration, aiming for significant growth and innovation in the market.
This collaboration has garnered notable attention, particularly after the brand appeared on the season opener of a popular TV series, securing investment from Steven Bartlett, Social Chain’s founder. Bartlett’s £100,000 investment for a three per cent equity stake highlights Luxe Collective’s rising prominence and appeal within the competitive luxury fashion market.
The strategic partnership between Luxe Collective and Outbloom signifies a forward-thinking move aimed at bolstering media management and digital growth.
