Lusso has launched a new brochure for Europe and North Africa, aiming for longevity by excluding dates and prices.
- The brochure features a hotel directory per country, with QR codes linking to updated online listings.
- Sustainability is a key focus, with the brochure using environmentally-friendly materials.
- The brochure represents a shift from traditional styles, offering destination guides and unique experiences.
- Lusso’s team has personally evaluated numerous European destinations to ensure unique travel experiences.
Lusso has unveiled a pioneering brochure for its Europe and North Africa offerings, deliberately omitting specific dates and prices to increase its longevity. By doing so, the brochure aims to remain relevant and useful over an extended period, thereby reducing waste. The strategic decision to exclude such temporal elements allows it to serve as a timeless reference for travellers and agents alike.
In place of exhaustive hotel listings, each country’s section now includes a succinct hotel directory complete with a QR code. This innovative approach connects agents and clients directly to Lusso’s website for the most current hotel information, reflecting the dynamic nature of the hospitality sector. This method enhances usability and relevance as hotel partnerships evolve over time.
Sustainability underpins the new brochure’s production. It is crafted using vegetable-based inks and sustainable paper certified by the Forest Stewardship Council. This deliberate choice aligns with Lusso’s commitment to environmental responsibility and includes initiatives like carbon balancing the paper through contributions to the World Land Trust.
Shifting from tradition, the brochure does not merely catalogue hotels. Instead, it provides a curated glimpse into the destinations’ essence, offering guides, must-see attractions, and sample itineraries. This change underscores Lusso’s commitment to offering clients a taste of the vibrant diversity and rich cultural tapestry that Europe and North Africa present.
The brochure is a testament to Lusso’s in-depth local knowledge, accumulated through comprehensive on-the-ground assessments by their team. Over recent months, Lusso’s expert team has visited a multitude of European locales, engaging with local people to uncover and bring forth those “one-of-a-kind” experiences that define the Lusso travel philosophy.
Lusso’s new brochure is a forward-thinking tool, blending sustainability with innovative travel insights for Europe and North Africa.
