Loveholidays and Tui Musement have entered a significant collaboration to enhance travel experiences.
- The partnership introduces over 12,000 curated experiences for Loveholidays’ customers.
- Customers can book a variety of activities from city tours to adventure sports via the ‘Manage my Booking’ portal.
- High-value, responsible excursions including National Geographic Day Tours are now accessible through the partnership.
- The agreement signifies a strategic step for Loveholidays towards becoming Europe’s top holiday provider.
Loveholidays has partnered with Tui’s global tours and activities division, Musement, in a strategic move to augment their package holiday offerings. This collaboration is set to expand the range of activities available to travellers, providing them with an extensive selection to enrich their holiday experiences.
With the integration of more than 12,000 experiences curated by Musement, Loveholidays customers can explore a diverse range of activities. From museum visits and city tours to food and wine tastings and adventurous activities, these experiences are accessible through Loveholidays’ ‘Manage my Booking’ portal. This feature allows for both pre-departure bookings and reservations while on holiday, ensuring flexibility and convenience for travellers.
Theo Demetriou, the commercial supply director at Loveholidays, expressed pride in this development, emphasizing the company’s commitment to offering an unrivalled choice of great-value package holidays. He described the rollout of these experiences as a milestone that simplifies booking and managing holidays for customers.
Furthermore, Nishank Gopalkrishnan, Musement’s chief commercial officer, highlighted the inclusion of the Tui Collection range, which features responsible and value-for-money excursions as well as unique National Geographic Day Tours. He noted that this partnership cements Musement’s position as a preferred B2B partner for tours and activities.
This partnership between Loveholidays and Tui Musement represents a significant advancement in enhancing the holiday experience for travellers, aligning with Loveholidays’ vision of leading the European holiday market.
