Liverpool has been chosen as the host city for the 2024 UKinbound convention, reflecting its cultural and economic strengths.
- The selection was the result of a competitive tender by Marketing Liverpool, emphasising the city’s vibrant offerings and infrastructure.
- Scheduled for September, the convention will take place at the iconic St George’s Hall, drawing over 350 industry delegates.
- The convention’s theme, ‘Future-Proofing’, highlights the focus on sustainable and innovative tourism practices.
- Liverpool’s unique attractions, including its musical heritage and dynamic waterfront, will be showcased during the event through various fam trips.
Liverpool has successfully secured the privilege to host the 2024 UKinbound convention, a significant event for the tourism sector. This decision comes following a competitive tender process, with the winning bid submitted by Marketing Liverpool, underscoring the city’s rich cultural tapestry and its robust infrastructure.
Scheduled to take place in September at the renowned St George’s Hall, the convention is anticipated to bring together more than 350 delegates from across the tourism industry. This event serves as a platform for stakeholders to exchange ideas under the theme of ‘Future-Proofing’, focusing on sustainable and innovative practices in tourism.
The collaboration between UKinbound and Marketing Liverpool aims to provide delegates with an immersive experience of the city, showcasing its famous landmarks and lively cultural scene. From its heritage as the home of The Beatles to its modern successes in sports and architecture, Liverpool offers a compelling narrative for both domestic and international visitors.
Joss Croft, the chief executive of UKinbound, expressed enthusiasm about the collaboration, emphasising the inspired bid that combined passion, creativity, and a vision to deliver an exciting and sustainable convention. The emphasis on sustainability and creativity indicates the city’s commitment to future-ready tourism practices.
Susan Finnegan, head of visitor economy at Marketing Liverpool, echoed this sentiment, highlighting the opportunity to display the best of what Liverpool has to offer. Through coordinated efforts with local partners, the convention aims to enhance Liverpool’s profile as a leading destination for international visitors.
Liverpool’s role as host for the UKinbound convention underscores its status as a thriving cultural hub with significant global tourism appeal.
