Liam Price, previously with FatFace, has joined AllSaints as global ecommerce director.
- Price’s career in fashion retail began as a part-time worker, evolving through various esteemed roles.
- He significantly contributed to digital strategies at Warehouse, LK Bennett, and Oasis Fashion.
- Recognised as a top emerging talent, Price made Drapers’ 30 Under 30 list earlier in his career.
- His recent appointment underscores his expertise in fashion e-commerce.
Liam Price, a notable figure in the fashion retail industry, has been appointed as the global ecommerce director at AllSaints. Price’s extensive experience and past achievements position him as a valuable asset to the brand’s digital transformation journey.
From his initial role as a part-time retail worker at Outfit, Price’s career trajectory has been remarkable. After graduating from the Fashion Retail Academy, his journey saw him joining the John Lewis Partnership as a senior merchandising assistant, nurturing his foundational skills in a structured environment.
In 2009, Price undertook the role of ecommerce assistant merchandiser for Arcadia Group’s online brands, leading him to New Look as an ecommerce junior merchandiser in 2011. His dynamic approach and forward-thinking strategies began to distinguish him in the crowded retail market.
Notably, Price played a central role in crafting and executing digital strategies at Warehouse, initially as a digital trading manager and later as the head of digital. His work here earned him recognition in Drapers’ 30 Under 30 list, marking him as a rising star within the industry.
Further advancing his career, Price held pivotal roles at LK Bennett and Oasis Fashion before taking on the role of digital director at FatFace in 2020. Each position further honed his expertise and understanding of modern e-commerce challenges and strategies.
Recently, Price expressed his enthusiasm for his new role at AllSaints, stating, “I’m really excited to announce I’ve joined the amazing team at AllSaints [and CEO] John Varvatos as global ecommerce director.” His appointment is anticipated to invigorate AllSaints’ ecommerce capabilities.
Price’s extensive expertise and strategic vision are expected to drive AllSaints towards enhanced ecommerce success.
