Leeds Bradford Airport is capitalising on the popularity of Netflix’s ‘Emily in Paris’ with a new promotional campaign.
- The campaign coincides with easyJet’s launch of a new route from Leeds to Paris starting 28th October.
- Fans of the show can win a Parisian getaway, including accommodation, by participating in a competition.
- The competition involves answering a question related to the series on the airport’s website.
- This initiative reflects the increasing demand for travel to Paris, partly driven by the series.
Leeds Bradford Airport has launched a promotion in alignment with the release of new episodes of Netflix’s ‘Emily in Paris’. This initiative aims to engage fans of the show by offering an opportunity to experience Paris, the setting of the series, in a tangible way. The competition is an innovative step to connect viewers’ enthusiasm for the show with real-world experiences.
The timing of the campaign is strategic. It coincides with easyJet’s new route launch from Leeds to Paris, scheduled to begin on 28th October and continue until 28th March of the following year. This not only enhances connectivity for Yorkshire passengers but also aligns with the increased interest in the French capital fuelled by the show’s romantic portrayal of the city.
Participants in the competition stand a chance to win a Parisian city break. The prize package includes return flights from Leeds Bradford Airport and accommodation in Paris, offering a comprehensive experience of the city’s vibrant culture, fashion, and art scenes. To enter, participants must correctly answer a question based on the hit show on the airport’s official website.
Tom Holdsworth, Leeds Bradford’s Aviation Development Manager, highlighted Paris as a desirable destination with rising demand among holidaymakers, attributing some of this interest to the international appeal of ‘Emily in Paris’. He expressed enthusiasm for the new route and the promotional competition as a means to celebrate and facilitate travel to this iconic city.
Ali Gayward, easyJet’s UK Country Manager, echoed these sentiments, noting the added value and connectivity the route offers travellers, with fares starting at just £23.99. Her statement underscores easyJet’s commitment to providing accessible travel options for leisure and business, thereby expanding the travel opportunities for the region’s residents.
The Leeds Bradford Airport promotion effectively blends pop culture with strategic travel offerings, enticing fans with a memorable Parisian experience.
