Prohibition PR collaborates with Thai Leisure Group for Chaophraya’s 20th anniversary.
- The partnership aims to reintroduce Chaophraya through creative PR and brand activations.
- Key activities include competitions, exclusive dishes, and brand activations.
- Executive profiling will spotlight Managing Director Ian Leigh and founder Khun Kim.
- Prohibition PR highlights its expertise in food, drink, and hospitality sectors.
Prohibition PR, a Leeds-based public relations firm, has announced a new collaboration with Thai Leisure Group to commemorate the 20th anniversary of the Chaophraya restaurant brand. This engagement seeks to reintroduce the dining establishment to the public, leveraging the agency’s creative prowess in public relations and brand activation. The focus will be on enhancing the brand’s reputation while boosting customer traffic and sales through various innovative activities.
In a strategic move to celebrate this significant milestone, Prohibition PR and Thai Leisure Group plan to engage the public through a series of competitions, exclusive menu offerings, and creative brand activations designed to showcase Chaophraya’s enduring appeal. Hannah Duczenko, Marketing Director of Thai Leisure Group, expressed enthusiasm about partnering with a local agency, emphasising the importance of local market understanding. “We’re really excited to be working with Prohibition PR to celebrate Chaophraya’s 20th anniversary. With our first restaurant opening in Leeds, it’s great to be working with a local agency who understands our market and our brand,” stated Duczenko.
Prohibition PR will not only engage in consumer-focused activities but also implement a programme of trade and business-oriented executive profiling. This initiative will highlight the profiles of Managing Director Ian Leigh and founder Khun Kim, underlining the company’s readiness for future growth and investment. Such profiling aims to position Thai Leisure Group as a promising entity for potential investors, enhancing its business credibility.
“Food, drink and hospitality is an increasing specialism for our agency, and as such, we’re excited to be working with Thai Leisure Group,” said Will Ockenden, Director of Prohibition PR. He highlighted that reaching a 20-year milestone is no small feat in such a competitive market, attributing Chaophraya’s success to consistent excellence in service and food quality. This collaboration is expected to yield high-impact brand activations that resonate with both the market and consumers.
Thai Leisure Group, the owner of 16 dining establishments across the United Kingdom under the brands Chaophraya and Thaikun, counts its Glasgow location as Europe’s largest Thai restaurant. Such a significant industry presence paves the way for substantial media and public attention, driven by strategic public relations efforts from Prohibition PR.
This partnership signifies a strong alignment of local expertise and international stature, aimed at celebrating and advancing the Chaophraya brand.
