Bolser, a digital agency based in Leeds, has extended its collaboration with the National Theatre’s streaming platform, marking a significant milestone.
- The agency successfully executed a global SEO and app store optimisation programme for the National Theatre at Home service.
- Productions like ‘Vanya’ with Andrew Scott and ‘People, Places & Things’ starring Denise Gough reached audiences worldwide through the platform.
- Callum Stewart from National Theatre at Home praised the immediate SEO improvements since partnering with Bolser.
- Bolser aims to drive customer growth through targeted seasonal marketing content, particularly focusing on Christmas subscriptions.
Bolser, a distinguished digital agency located in Leeds, has extended its collaborative engagement with the National Theatre’s streaming service, National Theatre at Home. This partnership underscores a vital step in Bolser’s strategic operations, reflecting its capacity to deliver significant technical improvements in the theatre’s digital outreach.
The agency executed an extensive global search engine optimisation (SEO) and app store optimisation initiative, which has proven crucial for the platform’s success. Such efforts have enabled premier theatrical productions, including ‘Vanya’ featuring Andrew Scott and ‘People, Places & Things’ starring Denise Gough, to successfully premiere and reach a global audience through the streaming service.
Callum Stewart, who leads operations for National Theatre at Home, acknowledged the collaboration’s immediate benefits, particularly noting the enhancement of key performance indicators (KPIs) related to search engine optimisation. ‘Since we have started working with Bolser, we have seen an immediate improvement across our SEO KPIs,’ commented Stewart. His endorsement encapsulates the positive impact of Bolser’s strategic input on the platform’s reach and performance.
Looking ahead, Bolser is set to further augment the platform’s user base by integrating seasonal marketing strategies, with a keen focus on promoting Christmas gifting subscriptions. Dominic Howe, Bolser’s Client Services Director, expressed enthusiasm about the ongoing partnership, stating that the work with the National Theatre exemplifies a mutual effort to diversify and enhance online audience engagement.
The National Theatre’s enduring mission is to create theatre that captivates and inspires, leveraging its creativity and expertise to share compelling stories with millions, both in the UK and across the globe. Its expansion into home streaming, aided by Bolser’s technical proficiency, represents a modern evolution of its storied tradition of making theatre accessible to a broader audience.
Bolser’s renewed collaboration with the National Theatre underscores its pivotal role in enhancing the theatre’s digital presence and audience engagement.
