Liverpool FC has announced the promotion of Kate Theobald to the role of Commercial Director, marking a significant leadership change.
- Theobald has been with Liverpool since 2019 and held the position of Head of Global Partnership Sales before her promotion.
- Her prior experience includes prominent roles at The Madison Square Garden Company and the New York Yankees, contributing to her extensive commercial expertise.
- Theobald has been instrumental in establishing Liverpool’s New York office and securing partnerships with major brands such as Google and Coca-Cola.
- Her proactive approach and dedication are expected to drive Liverpool’s global partnership strategies forward.
Liverpool FC has officially elevated Kate Theobald to the position of Commercial Director, reflecting the club’s commitment to strengthening its leadership team. Theobald, who has been associated with Liverpool since 2019, previously worked as the Head of Global Partnership Sales. This promotion underlines the club’s recognition of her significant contributions, particularly in building valuable partnerships and driving revenue growth.
Theobald brings a wealth of experience to her new role, drawing from her previous tenures at The Madison Square Garden Company and the New York Yankees. Her background in marketing partnerships and executive account management has equipped her with the skills necessary to excel in her new position at Liverpool FC.
During her time with the club, Theobald notably established Liverpool’s New York office under Fenway Sports Management. Her efforts have resulted in the acquisition of prestigious partners such as Expedia Group, Coca-Cola, Google, UPS, and Peloton. Her strategic mindset and ability to forge significant partnerships have been integral in expanding Liverpool’s reach in the Americas.
Kate Theobald has expressed her excitement and honour regarding her new role, emphasising her commitment to fostering value-driven partnerships. She is keen to align Liverpool’s vision with global partners who share their passion for excellence and making a positive impact. Her statement highlights her enthusiasm for continuing the momentum achieved by her team.
Ben Latty, Liverpool’s Chief Commercial Officer, praised Theobald’s impactful work, citing her as a pivotal figure in spearheading the club’s commercial framework. Latty reiterated her role in advancing Liverpool’s global strategy and her success in fostering strong internal and external partnerships.
Kate Theobald’s promotion to Commercial Director signifies a strategic move by Liverpool FC to bolster its global partnerships and commercial success.
