The Latin American Travel Association (LATA) has announced dates for its upcoming 2024 roadshow, scheduled in Glasgow, Leeds, and Chester. This event is designed to offer agents essential insights and contacts to effectively sell Latin American destinations. Free to attend, it includes interactive experiences, local cuisines, and entertainment. The first roadshow, held last year, proved to be a success.
- The Latin American Travel Association is set to host its second roadshow series this March, offering agents a deep dive into Latin American destinations.
- Taking place in Glasgow, Leeds, and Chester, these free evening events are designed to equip agents with crucial information and contacts.
- The roadshows promise an interactive experience featuring authentic food, drink, and entertainment, accompanied by informational sessions.
- Tourism board representatives and business development managers from leading tour operators will be present to engage with attendees.
The Latin American Travel Association (LATA) aims to enhance agent knowledge and resources through its second series of roadshows in 2024. Scheduled to occur from March 12-14, the events will be held in Glasgow, Leeds, and Chester, providing a platform for agents to explore a diverse range of Latin American offerings. These events are crafted to ensure that agents leave with a comprehensive understanding of the vibrant Latin cultures and destinations.
Participation in the roadshow events is complimentary. This strategy encourages a broad spectrum of agents to partake in the experience without financial hindrance, thus broadening the reach and impact of the sessions. Attendees can expect an engaging atmosphere created through interactive displays that showcase the rich diversity of Latin America. Such hands-on experiences are invaluable for agents, arming them with personal insights and anecdotes to assist their sales techniques.
The organisers have curated a programme that includes authentic local cuisine, beverages, and dynamic entertainment, aimed at immersing participants in the Latin American lifestyle. This approach not only enhances the learning experience but also ensures that the agents can relay enthusiastic and informed narratives to potential travellers.
Strategically planned to coincide after working hours, the roadshows are set to attract a large number of participants, reflecting LATA’s commitment to accessibility and widespread agent engagement. The presence of tourism board representatives and knowledgeable business development managers from renowned tour operators provides attendees with unparalleled networking opportunities, enabling them to forge significant industry connections.
The inaugural roadshow series held last year garnered positive feedback, setting a precedent for this year’s events. Given the success of the previous initiative, LATA is hopeful that the upcoming roadshows will further elevate the profile of Latin American destinations, ensuring they become a staple in travel itineraries offered by UK agents.
The forthcoming 2024 roadshows by LATA are poised to enrich agents with tools and connections vital for promoting Latin America.
