Attraction World has launched an innovative incentive, ‘Great Lates Payback’, to energise late summer sales.
- Agents have the opportunity to win back the full value of their bookings if made from 10 June to 31 July.
- This incentive covers summer departures from 10 June to 31 October, with the winners chosen randomly.
- A variety of popular European and UAE attractions are included in the bookings, ensuring substantial availability.
- Maintaining strong communication with trade partners is emphasised by Attraction World’s management team.
In an ambitious effort to stimulate late summer sales, Attraction World has introduced a new incentive called ‘Great Lates Payback’. This initiative aims to provide travel agents with the chance to win back the value of their bookings, provided these reservations are made between 10 June and 31 July. Such efforts are part of a broader strategy to drive further engagement and sales growth amongst agent partners.
Eligible bookings must cover departures spanning from 10 June to 31 October, with a total of 24 winners being selected at random by the end of the incentive period. The incentive is designed to encourage a surge of bookings over the summer months, thus providing agents with an added motivation to sell.
Attraction World guarantees substantial availability across a range of prime attractions in Europe and the UAE. These destinations include popular sites such as Siam Park in Tenerife, Ibiza Rocks pool party events, Pirates Adventure and Reloaded in Majorca, Land of Legends in Antalya, Yas Island Abu Dhabi, Shipwreck and Blue Caves in Zante, as well as Party Hard packages in Ayia Napa, and PortAventura in Costa Dorada. Additionally, the inclusion of Alton Towers in the UK broadens the appeal for domestic and international travellers alike.
Kelly Hayre, the Retail Director, underscores the importance of consistent communication with trade partners, which she views as a critical element to the company’s operational goals. Emphasising a collective approach, Hayre notes that one of the company’s core values is to ‘deliver together’. This incentive reflects the company’s commitment to aligning strategies with key agents to enhance their earnings.
Hayre expressed enthusiasm about this novel incentive, highlighting the anticipation for outcomes and reactions from participating agents. Such initiatives are indicative of Attraction World’s proactive measures to strengthen ties with its trade network, ensuring mutual growth and success.
Through strategic incentives like ‘Great Lates Payback’, Attraction World demonstrates its commitment to fostering robust trade partnerships, ultimately enhancing sales performance.
