The Latin American Tourism Association (Lata) has entered a strategic partnership with The Safer Tourism Foundation.
- This collaboration aims to enhance safety standards for travellers across Latin America through shared resources.
- Lata members are offered exclusive access to the foundation’s expertise and content, supporting safer travel initiatives.
- An upcoming webinar will highlight the Safer Tourism Pledge and the psychological phenomenon known as ‘Holiday Head’.
- Lata’s Chief Executive emphasises the importance of health and safety policies for tourism providers.
The Latin American Tourism Association (Lata) has announced a pivotal partnership with The Safer Tourism Foundation, aiming to bolster safety measures for travellers. This affiliation allows Lata and its members to leverage the foundation’s vast knowledge and resources, designed to prevent harm and enhance the travel experience. With this alliance, members can utilise insights that align with top safety standards.
Members of Lata are now granted privileged access to The Safer Tourism Foundation’s expert content. This strategic support is crucial as it underpins the charity’s mission to reduce risks associated with travel. The partnership reflects Lata’s commitment to prioritise the well-being of travellers in Latin America, offering a proactive approach to travel safety.
A webinar scheduled for September 12 will provide an in-depth analysis of the Safer Tourism Pledge, formulated in cooperation with industry experts. This session, led by the foundation’s chief executive Katherine Atkinson, will also explore the ‘Holiday Head’ phenomenon, where travellers exhibit atypical behaviour while on vacation. This initiative signifies a step forward in understanding travel psychology and its implications for safety.
Danny Callaghan, Lata’s Chief Executive, expressed his enthusiasm about the partnership, stating that it is a natural progression for the association. He emphasised the necessity for holiday providers to reevaluate their health and safety protocols to minimise risks effectively. This move is seen as a part of a broader strategy to elevate safety standards across Latin America.
Katherine Atkinson shared her excitement about collaborating with Lata, highlighting the behavioural changes people undergo when travelling. According to her, addressing these changes is vital for ensuring travel is both safe and sustainable. This collaboration is expected to introduce new methodologies to Lata members, fostering a safer tourism environment.
This strategic partnership signifies a major step towards safer and more sustainable tourism in Latin America.
