Celebrating a milestone, Los Angeles Tourism expresses gratitude for the UK trade’s unwavering support in fostering tourism growth.
- The London office of Los Angeles Tourism, opened in 1999, serves the UK, Ireland, Europe, and the Middle East to boost tourism ties.
- Francine Sheridan reflects on the successful 25-year journey, highlighting achievements like increased visitor numbers and extended stays.
- With the appointment of Nadine Agius, the London team strengthens its focus on administration and marketing.
- Looking forward, LA prepares to welcome over 100 UK and Irish travel professionals at the upcoming IPW event.
Los Angeles Tourism is commemorating a significant achievement as it celebrates 25 years of fruitful partnership with the UK trade. The organisation has expressed its appreciation for the continuous support that has played a crucial role in enhancing tourism sales and visibility.
Since its establishment in 1999, the London office has served as a pivotal hub for promoting tourism not only in the UK and Ireland but also across Europe and the Middle East. This strategic presence has been instrumental in raising awareness and building robust industry connections.
Francine Sheridan, who was integral in launching the London office, reflects on the progress made over the years. She emphasises the growth in visitor numbers, the increase in the duration of stays, and the expansion of direct air services from the UK and Ireland to Los Angeles.
The recent addition of Nadine Agius as a coordinator for administration and marketing underscores the team’s commitment to enhancing operational efficiency. Her role complements the existing team’s efforts, which include the expertise of travel trade director Hayley French and European communications manager Lisa Preece.
Kathy Smits, senior vice president of global tourism development, praised the London office for its landmark anniversary. She highlighted the advantages of employing local expertise through various regional offices, which significantly benefits strategic planning and market engagement.
Looking ahead, Los Angeles is set to host a significant delegation of over 100 travel trade professionals and 50 media representatives from the UK and Ireland at the upcoming US Travel’s IPW. This event promises to further solidify ties and explore new opportunities for collaboration.
The 25-year partnership between LA Tourism and the UK trade showcases a resonant success story of international collaboration and growth.
