Dertour Group emerges as the new identity for Der Touristik, Europe’s second largest travel operator, amidst ongoing strong travel demand.
- Revenue for the company has surged by 23% compared to 2022, with significant growth in passenger numbers from Europe.
- Holiday duration has increased, with travellers now averaging an 8.1-day stay, surpassing 2019 levels.
- The rebranding initiative aims to establish a unified, internationally recognisable presence.
- Luxury experiences gain popularity as travellers seek unique, high-quality holidays.
Kuoni’s parent company, Der Touristik, is rebranding as Dertour Group. This transformation reflects robust travel demand sustained into 2024. Last year’s surge in travel persists, with the company reporting a 23% revenue increase over 2022. Additionally, European passenger numbers are up by 10%.
Travellers are increasingly opting for longer holidays, with the average duration reaching 8.1 days. This surpasses the pre-pandemic average stay from 2019, indicating a resurgence in traveller confidence. Early bookings for 2024 also suggest a continued rise in travel enthusiasm.
The rebranding process, set to begin in the second quarter and complete by 2025, aims to establish a cohesive and internationally recognisable brand identity. This strategic shift is anticipated to enhance the group’s visibility and influence at travel destinations worldwide.
Ingo Burmester, Central Europe chief executive, highlights the importance of catering to the growing demand for individual travel options. He notes that consumers are keen on the advantages offered by early bookings and competitive pricing, indicative of a strong interest in travel.
The rebranding from Der Touristik to Dertour Group signifies the company’s commitment to playing a leading role in the international travel market. The new brand concept promises to offer a modern and emotionally engaging experience that broadens the group’s reach.
Summer 2024 sees nearly one-third of European clients opting for luxury five-star hotels, reflecting a discernible shift towards high-end travel offerings. International chief executive Leif Vase Larsen observes diverse interpretations of luxury, encompassing nature, wellness, and cultural experiences.
A strong inclination towards more personalised and unique travel experiences is evident, with trends spanning from sports and outdoor activities to immersive cultural encounters. This is a testament to the evolving preferences of today’s travellers who seek more than just traditional holiday packages.
The rebranding to Dertour Group underscores a strategic effort to harness rekindled travel interest and redefine luxury holiday experiences.
