The allure of Brazil for UK tourists has surged, driven by its culture, weather, and beaches.
- Tourism to Brazil from the UK increased by nearly 18% in the first half of 2024, with 81,200 arrivals.
- Top destinations like Rio de Janeiro and Sao Paulo are attracting British visitors in significant numbers.
- Brazil’s diverse attractions, including nature and gastronomy, are drawing international attention.
- The economic impact of foreign tourism in Brazil reached a historic high, bolstering the country’s economy.
The increase in tourism from the United Kingdom to Brazil is primarily fueled by an interest in the country’s vibrant culture, agreeable weather, and idyllic beaches. These elements have become significant motivators for British travellers who are increasingly choosing Brazil as a preferred destination. In the first half of 2024, the country witnessed an almost 18% year-on-year rise in UK tourist arrivals.
Key Brazilian cities such as Rio de Janeiro, Sao Paulo, Foz do Iguacu, and the Amazonas region have become major draws for UK tourists. Rio de Janeiro, in particular, has achieved its best performance in a decade, welcoming 760,200 international visitors within the first six months. This marks a nearly 20% increase in foreign tourist arrivals, showcasing the city’s growing popularity.
According to a study by Embratur, a significant portion of British tourists, approximately 42%, look for cultural experiences in Brazil, while 38% are attracted by the weather and 31% seek out the country’s renowned beach holidays. Other factors such as gastronomy, nature, and the hospitality of Brazilian people further contribute to the nation’s appeal.
Overall, international visitor numbers to Brazil in the first half of the year exceeded pre-pandemic levels by 1.9%, reaching almost 2.6 million. Embratur projects that the total number of tourists in 2024 could surpass the 2018 record of 6.6 million visitors, underlining the country’s rapid recovery and enduring appeal.
From an economic standpoint, the influx of tourists has had a notable impact. Foreign tourist spending reached $3.7 billion, marking a historic high. This economic boost is reflective of Brazil’s successful efforts to revitalise its tourism sector and promote its diverse array of attractions, from ecotourism to gastronomy.
Brazil continues to thrive as a top destination for UK tourists, significantly impacting its economy and global tourism standing.
