Keith Lammie has become the latest addition to One Day agency’s leadership, taking on the role as UK Director.
- Lammie joins founder Ricardo Seixas and regional chief Anita Puchalska, completing a new-look leadership team.
- The agency has embarked on strategic changes in 2024, including investments from the Behrens Group.
- One Day is expanding its reach internationally, with foreign markets accounting for a significant portion of revenue.
- Plans are set for further expansion into two new markets by early next year.
Former Global regional Managing Director Keith Lammie now serves as the UK Director for One Day Agency, alongside the agency’s founder Ricardo Seixas and regional chief Anita Puchalska. This strategic appointment completes a refreshed leadership team, poised to guide the agency towards further growth in an evolving market landscape.
In 2024, One Day Agency initiated several strategic shifts, significantly emphasising its focus on international markets. This transformation included a major investment from the Manchester-based Behrens Group, marking the end of One Day’s initial startup phase. The agency’s renewed strategy is evident as it reports international billings now constitute over 45% of its revenue, indicating a successful push towards global markets.
One Day’s commitment to broadening its international footprint continues as it plans to further expand into two additional markets by early January 2025. This step aligns with founder Seixas’ vision of nurturing agile clusters globally to adapt to rapidly changing digital dynamics. His belief is that a horizontal growth structure is essential for effective marketing in today’s digital landscape.
Keith Lammie brings decades of expertise to One Day, an asset recognised by both the agency and its clients. According to Lammie, his previous experience as a client has afforded him insights into the agency’s dedication to delivering high-quality media campaigns. He shares a common vision with Seixas for supporting clients by fostering deeper business connections to achieve tangible media results.
Seixas expressed enthusiasm regarding the new team dynamics and the strategic direction, highlighting the importance of global plurality in achieving the agency’s goals. He noted, “Agility is not a benefit or USP; it is a requirement to be able to deliver great marketing in today’s fast-changing digital world.” Lammie echoed this sentiment, stating his eagerness to start his journey with One Day, driven by a shared passion for excellence in client service.
The appointment of Keith Lammie signals One Day’s commitment to strategic growth and enhanced service delivery.
