Kammac, a leading third-party logistics provider, has appointed Barry Bown as its new brand ambassador. This strategic move is aimed at enhancing growth within logistics and e-commerce fulfilment sectors.
- Barry Bown, known for his leadership in the retail sector, joins with over 35 years of experience, notably as CEO of JD Sports Fashion.
- The appointment coincides with Kammac’s aim to expand their services following their acquisition by Elanders Group.
- Bown expressed enthusiasm for building Kammac’s brand and setting new industry benchmarks.
- Kammac has recently partnered with Bergen Logistics to strengthen its position in the fashion and lifestyle logistics sector.
Kammac, a prominent figure in the third-party logistics sector, has taken a forward-thinking step by appointing Barry Bown, the former chief executive of JD Sports Fashion, as its brand ambassador. This strategic decision aligns with the company’s goal of driving significant growth in logistics and e-commerce fulfilment, particularly after its acquisition by the Elanders Group last year.
Barry Bown brings with him an impressive 35-year track record from the retail sector, including leadership roles such as chief executive and chairman of Footasylum and a 16-year tenure as group CEO at JD Sports Fashion. His extensive experience and deep understanding of fashion retail place him in a formidable position to influence Kammac’s strategic initiatives aimed at enhancing service delivery for retail and e-commerce brands.
In a statement, Bown expressed his delight in joining Kammac, emphasising the pivotal moment in the company’s development. He noted, ‘I am eager to use my knowledge and experience to help build the brand, drive growth, and set new industry standards – ensuring Kammac remains at the forefront of innovation and excellence.’ His vision appears to underline Kammac’s ambition to be an innovation leader.
The timing of Bown’s appointment is significant, following Kammac’s recent partnership with Bergen Logistics – a collaboration intended to boost Kammac’s capabilities in logistics and fulfilment services targeted at fashion and lifestyle brands in the UK. Bergen’s North Shields site integration into Kammac’s network marks a crucial step towards redefining logistics solutions for their retail clients.
Ged Carabini, Kammac’s chief executive, echoed the strategic advantage that Bown brings, citing his unrivalled experience in the fashion retail sector as key to tailoring logistics solutions to meet the specific needs of retail clients. Carabini confidently asserted, ‘His leadership is exactly what we need to accelerate Kammac’s growth, helping drive our brand forward, build valuable new partnerships, and inspire our team to deliver innovative logistics solutions.’
Kammac’s acquisition by the Swedish firm Elanders, in a £100 million deal, was predicated on its rapid growth and multifaceted warehousing capabilities, including specialised services like bonded and temperature-controlled environments. Moreover, their capacity to handle medical products, such as pharmaceuticals, was an attractive factor for Elanders. This acquisition plays a significant role in Kammac’s current expansion strategy, supported by the new appointment.
Barry Bown’s appointment as brand ambassador is poised to significantly elevate Kammac’s presence in the logistics and e-commerce landscapes, steering it towards ambitious growth.
